Randalls Campaign Will Send 238 Kids To Muscular Dystrophy Camp

September 14, 2010

After a month-long fundraising campaign to help finance the medical fight against neuromuscular diseases, the Randalls grocery chain announced it has raised more than $191,000 for the Houston chapter of the Muscular Dystrophy Association during MDA’s recent Labor Day Telethon.

Randalls associates collected donations in all greater Houston stores, including those in the West U area, to help send kids fighting the debilitating disease to summer camp.

The money will also fund research for neuromuscular diseases, such as spinal muscular atrophy and ALS, also known as Lou Gehrig’s disease.

Additionally, the company participated in the “Aisles of Smiles” program, which provides MDA a portion of the sale proceeds of specially marked products.

MDA Regional Director Chris Perry said Randalls’ ongoing commitment to MDA has helped send thousands of children to MDA Camp over the years. The week-long summer camp enables kids with muscular dystrophy a chance to enjoy fun activities like canoeing, horseback riding and zip lining, just like any other kid. In addition the donation enables the critical research that is needed to find a cure.

“Because of Randalls’ efforts and the generosity of their customers, MDA can dedicate a broader range of resources to research that is paving the way for innovative treatments for neuromuscular diseases,” Perry said.  “We are deeply grateful for Randalls’ extraordinary support of the families MDA serves.”

This year some of the most promising MDA-funded research focused on treatments for Duchenne muscular dystrophy, one of the most common neuromuscular diseases. DMD is characterized by the absence of a protein dystrophin, which helps keep muscle cells intact. Without dystrophin, the body’s muscles progressively deteriorate.

DMD most commonly affects young boys between two and six years of age, progressively weakening their muscles, requiring wheelchairs by their early teen years and substantially shortening their lives.

“Thanks to the generosity of our customers and the enthusiasm of our employees, we are making an important difference in the lives of individuals and families coping with debilitating neuromuscular diseases,” said Larree Renda, executive vice president of Randalls’ parent company, Safeway. “MDA’s outreach is without limit and the results of MDA-funded research are nothing short of amazing. I am confident we will see a cure for neuromuscular disease in our lifetime and MDA will be at the center of that cure.”

This year, the Safeway chain of stores donated $11.2 million to MDA from fundraising efforts across all of its divisions. Over the years, the company has raised more than $58 million for muscular dystrophy charities through customer donations at checkout and grass roots efforts such as walks, golf tournaments and bake sales.

InstantNewsWestu Staff

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