Michael’s Cookie Jar Opens Its Lid To Customers On Tuesday

June 18, 2010

When Michael Savino opens the doors of his cookie shop on Tuesday, he wants customers to feel like they’re walking into their mother’s kitchen.

Michael’s Cookie Jar, 5330 Weslayan St., is a new bakery opening near West U, featuring chef prepared pastry using only butter, sugar, eggs and flour.

This is Savino’s first store front shop, opening its doors to the public on June 22 at 10 am.

“We want to be the place where you can satisfy your sweet tooth,” Savino said.

Michael’s Cookie Jar features seven different categories of cookies ranging from soft-baked Americana cookies to cookie cakes, all made fresh daily in the store.

Some of the soft-baked Americana cookies include snickerdoodles, chocolate chip cookies and toffee pecan cookies.

The pastry shop will also feature dessert bars including lemon bars, brownies and blondies, where the butter is cooked until it turns brown, Savino said.

Michael’s Cookie Jar offers an all-butter decorated cookie, featuring custom designs for weddings, baby showers or holidays.

Michael Savino, owner of Michael's Cookie Jar, with his chocolate macadamia nut biscotti.

Another featured item in the pastry shop is biscotti, a twice baked cookie, which Savino says “should be very crunchy.”

The shop will have almond biscotti, anise biscotti and chocolate macadamia, among others. The chocolate used in the cookies and biscotti is imported from France, Savino said.

Specialty cookies from around the world will be for sale including: rugelach, a Jewish cookie made with a cream cheese dough rolled up with jam and chocolate chips; French palmiers, a puff pastry cookie rolled into a heart and covered in sugar and Italian amaretti macaroons, an almond based cookie. The shop will also feature a New York black and white cookie, among others.

For weddings, Michael’s Cookie Jar creates a wedding cake entirely out of cookies and is built on site. They also can package, send and deliver any cookie sold in the store.

Customers will be able to see where the cookies are made right in the Weslayan store front because Savino said it’s important to see where your food comes from.

The cookies will look appealing to the eye, but will focus on taste. They must taste as good as they look, he said. In doing so, he hopes his cookies will keep people excited about food.

Michael’s Cookie Jar has been an online business for the last three years that grew by word of mouth and going door to door. Everything they made they delivered themselves and will continue to do so even with the opening of a new store. He hopes his new store will become the neighborhood sweet shop.

Pastry is Savino’s second career. He got started in the cookie business in Rochester, N.Y., his hometown, by making cookies in a shop called “Sweet Stuff.”

He attended the Culinary Institute of American in Hyde Park, N.Y. After he graduated, he got hired by the Four Seasons Hotels and worked for them for 13 years. Prior to starting his own business he was an executive pastry chef at the Four Seasons Hotel in Houston.

When the doors open to Michael’s Cookie Jar on June 22, Savino said he hopes people will come in and sample their cookies.

Savino said he will let customers sample any cookie; cookies are about generosity and sharing.

Cookies are baked fresh every day and Savino recommends calling ahead to place a cookie order.

Michael’s Cookie Jar will be open Tuesday through Friday from 10 a.m. to 6 p.m. and Saturday from 9 a.m. to 5 p.m.

For more information on Michael’s Cookie Jar, visit www.michaelscookiejar.com.

InstantNewsWestu Staff

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